Orange Flip
It all started with a kiss. But probably not in the way you are thinking…
Strong women have always made up the fabric of my life, holding me together and stitching me up. Knowing how they’ve shaped and supported me, I can’t help but wonder where I would be without each and every one of them. Thankfully, I’ve never had to find out.
Now, I’m sure you’re asking “Bekah, what’s this all about? When are we getting to the kiss?” Patience, we’ll get to all of that. First, I need to introduce you to my grandma, just like I did to everyone who would listen as a child:
“This is my Gram.” Certain of her celebrity status, I paraded my grandma down Doss Elementary’s hallways and slip “She was a model in New York” into every conversation.
Years later, my college friends and I drove from Arizona to visit Gram on Coronado Island. We named the trip Sally Salone, after what I thought to be her model name. “She’ll have on her signature lipstick—Orange Flip!” I assured my friends. “She’s rarely without it.”
Revlon’s peachy shade = Gram. As a kid, I imagined her coral-colored smooches reaching me through the phone. We never got off a call without a goodbye of hugs and kisses. “Big squeeeeeze and mwwaaahh! Did you get them?” She’d ask to be sure.
Later on, I recognized the sign of Gram’s kisses leading me forward.
While no one wants or anticipates heartbreak, it happens to most of us! Yes, sure, healing takes time, as everyone says. But it also takes loved ones listening and offering moments of humor and inspiration.
As a writer, they say “write what you know” and “write the words you need to hear.” That being said, I’m excited to announce some big news!
Drum roll please!
Click on the Love, Bekah logo to visit our website!
I’ve created a greeting card line!
*Confetti cannon, Fireworks, Tutus, and More*
Love, Bekah creates cards for women and by women. We pride ourselves on being empowering with a mix of encouragement and sass! We launched early this year at the KonnectHer Conference (formerly known as EmpowHer). Austin Monthly featured us in their March Issue of Made in Austin and in Austin Lifestyle Magazine listed us as one of their Favorites Things in May!
Now—the mysterious kiss lead-in is revealed!
While going through big life changes, I try to channel sentiments that remind me that I’m not alone. During heartbreak, I drafted cards inspired by strength and love coming from around me and inside of me. I didn’t realize my journaling would eventually lead to tangible offerings. I was literally signing off on empowering support– to AND from myself. This is why the name Love, Bekah eventually felt so right. But getting to that name took time—for me.
See, eventually, many of my friends lovingly call me Bekah. And I wanted our company to feel like a community where people could instantly feel welcomed and seen. I reflected on how, in my healing, I strived to offer myself the same tenderness modeled by yet another strong woman in my life— my sister. It was a bit of a mantra for me. A confident, internal command to— “LOVE—Bekah.”
Our strong all-women team encouraged me to consider lips for our logo. Just like with our name’s history, it took time for me to feel comfortable. Eventually, I got there after reflecting on kisses as send-offs with love and strength. My Mom, like her Mom—Gram—sent us off to school with kisses every morning. Also, like her mom, she chose bold color choices. We knew to check the car mirror and clear the hot pink smooch before getting out for school! I remember returning home to see our pup Nacho with a burst of color on his white fur. We all were sent off with kisses.
For Love, Bekah’s logo, I leaned into the kiss but I wasn’t convinced a red was the right route. Sure, customers might be healing from heartbreak, and we believe their red-lipped romance awaits! However, Love, Bekah’s tangerine logo best represents our offering of friendship, fortitude and flair.
Ultimately, I realized our Love, Bekah community channels Gram’s determination— the same forward-focused-vibe. She was born at home in Primghar, Iowa. We embody that same motivation that moved her off the family farm into the unknown. A bustling NYC, knowing she’d be a model and—if it wasn’t for the height requirement—she’d absolutely be a Rockette!
Signing off with Gram’s signature “Orange Flip” is the perfect fit for Love, Bekah. We think she’d agree and ask women to look within themselves to find their own peachy determination.
Big squeeze and mwah! Did you get it? Because you’ve sure got this!
-Love, Bekah xo & You’re Brave Tutu
Please join us as we step out into the world. We’d love for you to be in know by:
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